Flower Parade

The Flower Parade of the Dutch flower bulb region is the only parade that is built with bulb flowers such as hyacinths, tulips and daffodils. It is not without reason that the Flower Parade of the Bollenstreek is also called the "Spring Landscape", because no parade can compete with the unique spring colors and scents that surround it.

Flower parade 2022

In 2022, the Flower Parade is scheduled for Saturday, April 23. Unfortunately, the Flower Parade could not take place in 2020 and 2021 due to the Corona pandemic.

The Flower Parade of the Bollenstreek provides for a spring flower festival of no less than five days in April. All bulb municipalities and the flower city of Haarlem are involved with a number of flower parade activities. Prior to the Flower Parade, the floats will be decorated with flowers by many hundreds of volunteers. These so-called 'stabbing days' or 'construction days' take place at about 500 meters from Hotel Sassenheim-Leiden. During these stabbing days you can take a look and see with your own eyes how the floats are constructed. There are also guided tours for groups.

Flower parade procession

The absolute highlight of the Flower Parade is on the Saturday of the Flower Parade, when the Flower Parade travels its 40-kilometer route from Noordwijk to Haarlem. The parade consists of about twenty floats and more than thirty luxury and special floats decorated with flowers.

The Friday evening before the Flower Parade, the parade rides festively lit through Noordwijkerhout. The floats can be viewed in Haarlem on the Sunday after the Flower Parade.

More information about all activities organized with the Flower Parade and the route can be found on the website of the Flower Parade of the Bulb Region.

Grandstands of the Flower Parade

Every year there are several grandstands available at the Flower Parade, for which places can be reserved. The stands are located in Lisse, Hillegom and Sassenheim, near our hotel! A speaker is present at the stands who will tell more about the flower parade and the floats that pass by. Toilet facilities and catering are available at the stands, but it is advisable to reserve places in time, because they are very popular!

Flower parade with hotel

Looking for a hotel during the Flower Parade 2022? Hotel Sassenheim-Leiden is centrally located in the Dutch flower bulb region and the ideal location to spend the night during the Flower Parade weekend. In the days leading up to the parade, you can take a look at the construction days, the location where the floats are put in with flowers is approximately 500 meters from our hotel.

On Saturday 23 April 2022, the Flower Parade will pass by Hotel Sassenheim-Leiden, a stone's throw away. In addition, the parade will have a lunch break (of approximately 1 hour) in Sassenheim, this gives you plenty of time to admire the floats up close again before the parade continues in the direction of Lisse and Haarlem.

The Bulb Region is bustling!

In addition to the Flower Parade, the Flower Bulb Region offers many activities for young and old in the spring. How about a visit to the beautiful flower park Keukenhof? Or cycle along the many flowering bulb fields.

Read more about the versatile activities in the Bulb Region.

Book an overnight stay

Book a hotel room and enjoy luxury and comfort after a day full of activities. You are most welcome with us!


Flower Parade 2019 - 'Changing World' 

The theme of the 72nd edition of Bloemencorso Bollenstreek in 2019 was Changing World. Van der Valk Hotel Sassenheim-Leiden and Van der Valk Hotel Schiphol have joined forces and drove this edition for the third year in a row with a beautiful float.

For Van der Valk, 'Changing World' means: Going Global. Van der Valk spreads its wings, but in a sustainable way, but we will not forget our natural habitat. For the toucan this is the tropical jungle, for Van der Valk this is a warm, cosy environment that feels like HOME for all its guests.

Watch the after movie of our float in the Flower Parade of the Bollenstreek. We thought it was a great experience to participate in the parade!

Flower Parade 2018 - 'Culture'

The theme of the 71st Flower Parade 2018 edition was "Culture". With the float ‘’Young Falcons’’ Van der Valk Hotel Sassenheim-Leiden & Hotel Schiphol chose for representing the Dutch culture. The float especially shows special eating habits of the Dutch culture, such as: herring, typical Dutch croquettes, cheese cubes and of course the applesauce with a cherry! All served by 5 beautiful toucans! Because doesn’t this toucan (the brand mark of Van der Valk) belong a little bit to the Dutch culture? After all, which Dutchman did not eat, sleep or work at least once at Van der Valk? Almost all Dutch people have a connection with this traditional Dutch family business!

Watch the after movie of our Young Falcons float in the Flower Parade of the Bollenstreek. We thought it was a great experience to participate in the parade!