Flower parade

Flowers and Fields

The flower parade of the Bulb Region is the only parade built with bulb flowers such as hyacinths, tulips, and daffodils. Not without reason, the Bulb Region Flower Parade is also called the “face of spring,” as no other parade can match the unique colors and scents of spring that surround it.

For many years, Van der Valk Hotel Sassenheim-Leiden, together with Hotel Noordwijk and Hotel Schiphol, has participated in the Bulb Region Flower Parade. Our float is an eye-catcher every year, and we are proud to have been a partner of this special event for so long.

The flower parade will take place on Saturday, 17 April 2027.

More information about the flower parade

Setup days of the flower parade

Before the Bulb Region Flower Parade, the floats are decorated with flowers by hundreds of volunteers. These so-called "setup days" will take place at Jub Holland in Noordwijkerhout.

During these days, visitors can take a look and see how the floats are built. The setup days this year are on:

Wednesday, 14 April 2027
Thursday, 15 April 2027
Friday, 16 April 2027

Become a Friend or Business Partner

The Bulb Region Flower Parade is a five-day spring flower festival in April. All bulb municipalities and the flower city of Haarlem are involved in a variety of activities. If you support the Bulb Region Flower Parade, become a Friend or Business Partner! Not only do you make an important financial contribution, but you also benefit from many extra perks.

Route of the flower parade

The absolute highlight of the parade is on the Saturday, when it follows its 42-kilometer route from Noordwijk to Haarlem. The procession consists of around twenty floats and more than thirty flower-decorated luxury and special vehicles.

Click here to view the route of the Flower parade of 2026

Note: Ten minutes before the parade starts, the Friends Parade takes place, a festive procession to get into the mood. Snacks, drinks, and program booklets are available, and if you want to financially support the parade, you can do so via figurants dressed as bulb flowers.

Stands of the flower parade

Each year, several stands are available along the route, with reserved seating. Stands are located in Noordwijkerhout (Friday evening), Noordwijk, Voorhout, Lisse, Hillegom, and Sassenheim (within walking distance of our hotel).

At the stands, a speaker provides information about the parade and the floats. Toilet facilities and catering are available, but it is advisable to reserve seats early, as they are very popular.